For some, money will not buy happiness: Neither life experiences nor material items make materialistic shoppers happier

For some, money will not buy happiness: Neither life experiences nor material items make materialistic shoppers happier

Many shoppers, regardless of whether they buy life experiences or material items, are no happier following the purchase than they were before, a new study finds. These shoppers — about a third of the population — appear to be an exception to previous research that has found buying experiences will make an individual happier. Researchers found the happiness boost from experiences is often negated for material buyers because the purchase doesn’t reflect their personality.

via Top Health News — ScienceDaily:

Many shoppers, whether they buy material items or life experiences, are no happier following the purchase than they were before, according to a new study from San Francisco State University.Although previous research has shown experiences create greater happiness for buyers, the study suggests that certain material buyers — those who tend to purchase material goods — may be an exception to this rule. The study is detailed in an article to be published in the June edition of the Journal of Research in Personality.”Everyone has been told if you spend your money on life experiences, it will make you happier, but we found that isn’t always the case,” said Ryan Howell, an associate professor of psychology at SF State and co-author of the study. “Extremely material buyers, who represent about a third of the overall population, are sort of stuck. They’re not really happy with either purchase.”Researchers found that when material buyers purchase life experiences, they are no happier because the purchase is likely out of line with their personality and values. But if they spend on material items, they are not better off either, because others may criticize or look down upon their choices.”I’m a baseball fan. If you tell me, ‘Go spend money on a life experience,’ and I buy tickets to a baseball game, that would be authentic to who I am, and it will probably make me happy,” Howell said. “On the other hand, I’m not a big museum guy. If I bought tickets to an art museum, I would be spending money on a life experience that seems like it would be the right choice, but because it’s not true to my personality, I’m not going to be any happier as a result.”Although the link between experiential purchases and happiness had been well demonstrated, Howell said few studies have examined the types of people who experience no benefits. To do so, he and his colleagues surveyed shoppers to find out if there were any factors that limited the happiness boost from experiential purchases. The researchers found that those who tend to spend money on material items reported no happiness boost from experiential purchases because those purchases did not give them an increased sense of “identity expression” — the belief that they bought something that reflected their personality.”The results show it is not correct to say to everyone, ‘If you spend money on life experiences you’ll be happier,’ because you need to take into account the values of the buyer,” said Jia Wei Zhang, the lead author of the study and a graduate student at the University of California, Berkeley who conducted the research with Howell while an undergraduate at SF State.Reasons someone may buy a life experience that doesn’t reflect his or her personality include a desire to fit in or spend time with others, according to Zhang. …

For more info: For some, money will not buy happiness: Neither life experiences nor material items make materialistic shoppers happier

Top Health News — ScienceDaily

For some, money will not buy happiness: Neither life experiences nor material items make materialistic shoppers happier

Utilizzando il sito, accetti l'utilizzo dei cookie da parte nostra. maggiori informazioni

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close